ZippyGraze is a fast food café located in the heart of a busy UK town. Known for its delicious wraps, burgers, and smoothies, ZippyGraze offers tasty, quick meals for people on the go.
Despite having great food and friendly service, ZippyGraze struggled to reach more customers and grow their brand online.
They knew social media could help but didn’t have the time or knowledge to use it effectively. That’s where our agency stepped in.
We provided full social media services to help ZippyGraze grow online, attract new customers, and increase their sales.
This case study shows how we worked with ZippyGraze to improve their social media presence and achieve real results.
The Challenge
ZippyGraze had been open for almost a year but was not getting much attention online.
They had a few followers on Instagram and Facebook but weren’t posting regularly. Most of their posts were pictures of food taken on a phone, with little text or creativity.
They had no clear branding, no plan for when to post, and no way to measure what was working.
As a result:
- Very few people engaged with their posts.
- They weren’t reaching new customers.
- They had no idea if their social media was helping their business.
ZippyGraze needed help turning their social media into a powerful tool for growth.
Our Approach
We started by sitting down with the ZippyGraze team to understand their goals.
They wanted more foot traffic, more delivery orders, and better brand awareness. They also wanted their café to look more professional online and appeal to a younger audience.
We created a clear social media strategy focused on three main areas:
- Branding and Design
- Content Creation
- Growth and Engagement
Step 1: Branding and Design
First, we refreshed ZippyGraze’s social media profiles. We designed a bright, bold logo and cover images that matched the café’s fun and modern style.
We picked brand colours and fonts that gave the pages a clean and lively look.
We made sure their Instagram and Facebook bios were clear, with links to their menu and delivery platforms.
We also added a call-to-action encouraging people to visit or order online.
Step 2: Content Creation
Next, we focused on creating high-quality content. We arranged professional photo shoots to take pictures of their best-selling dishes.
We also created short videos showing how their food is made, staff behind the scenes, and happy customers enjoying their meals.
Our content calendar included:
- Daily Posts: Including photos, videos, and stories.
- Special Offers: Promoting discounts or new menu items.
- Themed Days: Like “Wrap Wednesday” or “Smoothie Sunday.”
- Polls and Questions: To engage followers and learn their preferences.
We used simple language and friendly captions that reflected the ZippyGraze brand voice.
Step 3: Growth and Engagement
To grow their followers, we used targeted advertising on Facebook and Instagram. We focused on people who lived nearby, liked fast food, or followed similar cafés.
We also:
- Ran competitions and giveaways to increase shares and followers.
- Replied to all comments and messages quickly.
- Encouraged happy customers to tag ZippyGraze in their posts.
We monitored the results every week and adjusted our strategy based on what worked best.
The Results
In just three months, ZippyGraze saw amazing results:
- Instagram followers grew from 430 to 2,100
- Facebook page likes doubled from 800 to 1,600
- Post engagement (likes, comments, shares) increased by 350%
- Weekly orders through delivery apps went up by 40%
- Foot traffic increased, especially from younger customers who saw them online
The café also started getting more repeat customers and positive reviews. Many people said they discovered ZippyGraze through Instagram or Facebook.
What ZippyGraze Said
“We knew social media was important, but we didn’t know how to do it properly. Your team helped us look professional, connect with our audience, and grow our business. We’re now getting more customers every day, and people love our posts. Thank you!”
— ZippyGraze Management
Conclusion
ZippyGraze had great food and service but needed help with their online presence. By working with our agency, they were able to build a strong brand on social media, reach more people, and grow their business.
This case study shows how good social media strategy, creative content, and regular engagement can make a big difference — especially for small businesses like fast food cafés.
If you run a café, restaurant, or local business and want to grow online like ZippyGraze, get in touch with us. We’re here to help you shine on social media.