Movvora is a moving company that offers home and office relocation services. They focus on making moves smooth, stress-free, and affordable.
While they had a strong offline presence and happy customers, they weren’t seeing much success online. They wanted to reach more people through social media but didn’t know where to start.
That’s where our agency came in. We offered a full social media service, including managing their content and running ads on Instagram and Facebook.
This case study shows how we helped Movvora grow their brand, attract more bookings, and increase customer trust online.
The Challenge
Movvora had been operating for nearly two years, mostly relying on word of mouth and offline advertising like flyers and vans with branding.
While they did have Facebook and Instagram pages, these were barely used.
Their posts were rare, inconsistent, and not engaging. They didn’t know how to use social media ads or target the right people.
Problem Area | Details |
| No Clear Strategy | No plan for posts, ads, or audience targeting. |
| Low Engagement | Very few likes, shares, or comments on posts. |
| Poor Visuals | Most images were blurry or unprofessional. |
| No Paid Advertising | No experience with running ads on Facebook or Instagram. |
| Low Online Visibility | Few people knew about Movvora outside of their local area. |
We found several challenges holding them back:
Movvora needed help creating a strong online presence and turning social media into a tool that could bring in real bookings.
Our Approach
We began by meeting with the Movvora team to understand their services, customer base, and business goals. They wanted to reach more homeowners, renters, and small businesses in their local area and nearby towns.
We designed a step-by-step social media plan focused on the following:
Focus Area | What We Did |
| Brand Identity | Created a clean, professional look for their social media pages. |
| Content Creation | Developed regular posts with high-quality visuals and helpful tips. |
| Paid Advertising | Launched targeted Facebook and Instagram ad campaigns to bring in leads. |
Each part of the strategy was aimed at increasing brand trust, attracting new customers, and encouraging people to book their moving services online.
Step 1: Building a Professional Online Presence
We started by updating Movvora’s Instagram and Facebook pages. We added a professional profile photo, cover image, and a clear bio explaining what they do, including links to their website and booking form.
Next, we designed branded templates for their posts and stories so everything looked neat and professional.
We chose calm colours and bold fonts that gave a feeling of trust and reliability.
Step 2: Creating Useful and Engaging Content
We planned and created regular content that spoke directly to the audience. This included:
- Before-and-after move photos
- Moving day tips and checklists
- Customer reviews and testimonials
- Short videos of the team in action
- Polls and questions to boost engagement
We made sure the tone was friendly and simple so people could connect easily with the posts.
We also posted consistently — three times a week — to keep the brand active and visible.
Step 3: Running Targeted Facebook & Instagram Ads
The most powerful part of our work was setting up paid ads. We ran Facebook and Instagram ad campaigns targeting people who:
- Were planning to move soon
- Had recently searched for moving services
- Lived within 50 miles of Movvora’s service area
- We created different ad types, including:
- Video ads showing smooth moving experiences
- Testimonial ads featuring happy customers
- Offer ads with seasonal discounts (e.g., 10% off summer moves)
All ads included a clear call to action, such as “Book Your Move Today” or “Get a Free Quote.”
The Results
After just three months of managing Movvora’s social media and ad campaigns, the results were impressive:
Metric | Before | After 3 Months | Change |
| Facebook Followers | 150 | 900 | +500% |
| Instagram Followers | 200 | 1,100 | +450% |
| Monthly Bookings from Ads | 0 | 35+ | From 0 to consistent weekly leads |
| Ad Reach | N/A | 38,000+ people per month | Huge increase in visibility |
| Engagement (likes/comments) | Very low | 5x increase | Much stronger audience response |
| Website Clicks via Ads | Minimal | 1,500+ | More people visiting to book |
Movvora not only got more bookings, but they also built trust and brand recognition in new areas. Several customers mentioned they discovered the company through Instagram or Facebook ads.
What Movvora Said
“We used to rely only on local flyers and word of mouth. After working with the agency, we started getting real leads from social media. Our pages look professional, and people trust us more now. The ads really worked — we’re busier than ever!”
— Movvora Team
Conclusion
Movvora had great service and happy customers, but their online presence didn’t reflect that. With a clear strategy, professional content, and targeted social media ads, we helped them attract more customers and grow their business.
This case study shows how a moving company — or any service-based business — can benefit from social media when it’s done the right way. If you want results like this for your business, contact us today and let’s get started.