Buyley is an online store that sells trendy fashion and accessories for young adults. Their collection includes stylish clothing, handbags, jewellery, sunglasses, and more. Although they had great products and affordable prices, they were struggling to stand out in the crowded e-commerce space.

Buyley approached our agency for help. They wanted to grow their brand, get more traffic to their website, and increase sales. We provided them with a full social media strategy and managed ad campaigns across Instagram, Facebook, and TikTok. This case study explains how we helped Buyley grow their online presence, reach new customers, and improve their sales in just a few months.

The Challenge

Like many small online stores, Buyley faced a number of challenges when they first came to us. They had a website and some social media pages but weren’t getting much attention or traffic.

Buyley needed help creating strong content, running targeted ads, and building a loyal following.

Our Approach

We worked closely with the Buyley team to understand their products, target audience, and goals. They wanted to reach fashion lovers aged 18–30, especially those who enjoy shopping online and follow fashion trends on social media.

We created a three-part strategy:

Step 1: Stylish and Consistent Content

We started by creating a strong visual identity for Buyley. We chose colour schemes, fonts, and templates that matched their fashion-forward image. Then, we created a content calendar that included:

• Product photos with clean, attractive backgrounds
• Reels and TikToks showing styling tips, unboxing videos, and outfit ideas
• Customer reviews and user-generated content
• Special promotions like flash sales and giveaways

We posted 4–5 times a week across all platforms and used relevant hashtags to reach a wider audience.

Step 2: Targeted Ads on Instagram, Facebook & TikTok

Our next step was to create and run ad campaigns. We focused on getting more traffic to Buyley’s website and increasing product sales. Each platform had a different strategy:

Instagram & Facebook: We ran carousel ads, video ads, and retargeting ads for people who visited the site but didn’t buy.

TikTok: We made fun, short videos showcasing trending products, often using music and fashion trends that appeal to Gen Z.

We targeted:

• Women aged 18–30
• Fashion and accessories buyers
• Users in the UK with online shopping behaviour

All ads included clear calls to action like “Shop Now” or “Limited Stock – Don’t Miss Out!”

Step 3: Engaging with the Community

We didn’t just post and run ads — we also engaged with Buyley’s followers. We replied to every comment and message, shared customer photos, and ran interactive stories like polls and Q&As.

We also worked with a few micro-influencers who matched the brand’s style. They created short videos and stories reviewing the products, which helped build trust and reach new audiences.

The Results

In just three months, Buyley saw a big jump in growth and sales. Here’s a summary of the results:

Many new customers said they found Buyley through a TikTok video or Instagram ad. Website traffic and orders increased steadily each month, and Buyley began receiving more repeat customers.

What Buyley Said

“We had great products, but we didn’t know how to reach more people. The team helped us look professional, run smart ads, and connect with our ideal customers. Our sales have gone up, and people are now excited about our brand. We’re really happy with the results!”

— Buyley Team

Conclusion

Buyley had stylish products and big potential, but they needed help making their brand visible online. With the right content, consistent posting, and targeted social media ads, we helped them grow their following, drive traffic to their store, and increase their sales.

This case study proves that a strong social media strategy can transform an e-commerce brand. If you run an online shop and want to see results like Buyley, get in touch — we’d love to help you grow.