ZapGo Electric is a local business that provides professional electrician services for homes and offices across the UK. From installing new lighting to fixing electrical faults, they’re known for being reliable, friendly, and affordable.

While their work was great, ZapGo Electric wasn’t getting noticed online. Most of their bookings came from word of mouth or online directories. They wanted to grow their customer base and improve their presence on social media.

That’s where we came in. As a social media agency, we helped ZapGo Electric improve their online image and reach more local customers using Facebook and Instagram posts and paid advertising.

This case study shows how our services helped them grow their business in just a few months.

The Challenge

ZapGo Electric had a Facebook page, but it wasn’t active. Their Instagram account had just a few posts and very few followers.

They were not getting any leads from social media, and they didn’t know how to create content or run ads.

Here’s a summary of the main challenges they faced:

ZapGo Electric wanted to look more professional online and start attracting customers through social media.

Our Approach

We worked closely with the ZapGo team to understand their services, areas they cover, and the type of customers they wanted to reach (mainly homeowners and small businesses).

Our approach focused on three key areas:

Step 1: Creating a Strong Profile

First, we updated their Facebook and Instagram pages with a clean logo, branded cover image, and a clear description of their services. We added contact buttons and links so people could easily call or message them.

We then created a content calendar and posted 3–4 times a week. Posts included:

• Before-and-after project photos
• Safety tips and electrical advice
• Customer testimonials
• Short videos showing the team at work
• Seasonal posts (e.g., “Winter Electrical Safety Tips”)

Step 2: Running Facebook and Instagram Ads

Next, we set up Facebook and Instagram ad campaigns aimed at people in the local area who were likely to need electrical services. Our ad strategy included:

• Service Ads: Highlighting key services like lighting installation, fuse box upgrades, and emergency repairs.
• Offer Ads: Promoting limited-time discounts to encourage bookings.
• Retargeting Ads: Reaching people who had visited the website but didn’t book.

We used location targeting to show ads to people living within 30 miles of ZapGo Electric’s service area.

The Results

After just three months of working with us, ZapGo Electric saw major improvements in their online performance and customer leads.

Many new customers said they discovered ZapGo Electric through a Facebook or Instagram ad, and several praised the helpful posts and professional look of the page.

What ZapGo Electric Said

“We never thought social media would work for an electrician business, but now we get regular leads from Facebook and Instagram. The team made us look professional and helped us reach people in our local area. We’re really pleased with the results!”

— ZapGo Electric Team

Conclusion

ZapGo Electric already had excellent service, but they needed help being seen online. By building a strong social media presence and running targeted ads, we helped them attract new customers, build trust, and grow their bookings.

This case study shows that even local service businesses can see real results from social media with the right strategy. If you want your business to grow like ZapGo Electric, get in touch — we’re ready to help you shine online.