Vexela is a UK-based brand that offers stylish and affordable accessories for women and girls.

Their product range includes handbags, earrings, bracelets, hair accessories, and more.

Their goal is to help every woman add a touch of style to her everyday look without spending too much.

Although they had a beautiful product range and loyal offline customers, their online presence was not strong.

That’s when they approached our agency to help improve their visibility and sales through social media.

We provided full social media management and ran targeted advertising campaigns on Instagram and Facebook, which helped Vexela grow their following, increase engagement, and boost sales.

The Challenge

Before working with us, Vexela faced several problems with their online marketing.

While their products were trendy and well-priced, they weren’t getting noticed on social media.

Here are some of the key challenges:

  • Low brand visibility – Their Instagram and Facebook pages had low reach and very few followers.
  • No clear content plan – They posted randomly without a proper theme, message, or style.
  • Poor engagement – Their posts received few likes, comments, or shares.
  • No paid advertising – They had never run Facebook or Instagram ads before.
  • Low website traffic – Their online store had limited visits, and sales were slow.
  • Vexela needed help standing out on social media, building a community, and turning followers into loyal customers.

Our Solution

We developed a complete social media strategy to help Vexela connect with their target audience – women and girls aged 16 to 35 who love fashion and accessories.

Here’s what we did:

  • Brand Styling – We created a consistent visual style with branded templates, fonts, and colours that reflect Vexela’s fun and feminine personality.
  • Content Creation – We produced high-quality posts and stories showcasing their products, behind-the-scenes content, styling tips, and customer reviews.
  • Regular Posting – We scheduled posts 4 times a week to keep the brand active and visible.
  • Community Engagement – We responded to all comments and messages, and encouraged followers to share photos using Vexela products.
  • Facebook & Instagram Ads – We set up ad campaigns targeting fashion-loving women in the UK, using product videos, carousel ads, and special offers to boost clicks and sales.

Target Audience and Ad Setup

Before running any ads, we clearly defined Vexela’s target audience.

This helped us create better ads and reach the right people.

Target Audience Profile

  • Gender: Female
  • Age Group: 16–35 years
  • Location: UK (main focus on urban areas like London, Manchester, Birmingham, Leeds)
  • Interests: Fashion, accessories, beauty, online shopping, Instagram shopping
  • Behaviour: Active social media users, shop online often, follow fashion brands and influencers

Ad Setup and Strategy

We started by designing eye-catching ad creatives using real product photos, lifestyle images, and short videos (for reels and stories).

We then launched several ad campaigns, including:

  • Product Highlight Ads – Showing popular items with clear “Shop Now” buttons
  • Customer Review Ads – Featuring real feedback and tagged photos from happy buyers
  • Offer Ads – Promoting discounts like “10% Off Your First Order” or “Free Shipping This Weekend”
  • Retargeting Ads – Shown to people who visited the website but didn’t complete their order
  • Each campaign was A/B tested and optimised weekly based on performanc

Performance Tracking – We closely monitored all campaigns and made adjustments to improve results week by week.

Our approach helped turn Vexela’s social media into a powerful tool for sales and brand growth.

The Results

Within just three months, Vexela saw big improvements in both social media engagement and online sales.

Here’s a breakdown of the key results:

New results - socially spotted

Customers also started tagging Vexela in their posts and stories, helping the brand grow even further through word-of-mouth and user-generated content.

What Vexela Said

“We knew we had nice products, but we didn’t know how to make people notice us.

The agency helped us look professional, stay consistent, and reach more customers.

The ads really made a difference – we’re finally seeing our online sales grow!”

— The Vexela Team

Conclusion

Vexela is a perfect example of how a strong social media strategy and targeted ads can help a fashion brand succeed online.

With regular content, strong branding, and smart ad campaigns, we helped them build a community, drive website traffic, and increase their sales.

If you have a fashion or accessories brand and want results like this, our agency is here to help.

Let’s turn your social media into a growth engine — just like we did for Vexela.