Mug & Hug is a cosy, independent coffee shop based in the heart of a busy UK town.

They offer delicious coffee, homemade cakes, light snacks, and a friendly atmosphere. Locals love the café, but the owners wanted to attract more foot traffic and build a stronger online presence.

They contacted our agency because they weren’t getting the results they wanted from social media. Although they had Instagram and Facebook accounts, they didn’t have a clear plan, and their posts weren’t bringing in new customers.

Our job was to help Mug & Hug improve their online image, grow their community, and get more people through the door.

The Challenge

When we first started working with Mug & Hug, they were struggling to get noticed online. Their social media pages looked quiet and inconsistent.

They only posted now and then, usually using phone photos with no captions or hashtags. Their posts didn’t reach many people, and there was very little engagement from customers.

The café also had never used paid social media ads, so they were missing out on a big opportunity to reach new customers in their area. With other cafés popping up nearby, Mug & Hug needed to stand out and remind people why their coffee shop was special.

Our Approach

We began by meeting with the Mug & Hug owners to understand their goals. They wanted to attract more regulars, promote seasonal specials, and get more attention online.

Most of their customers were locals aged 20 to 45, so we built our social media strategy around that audience.

The first step was to give their social media a fresh new look. We redesigned their Instagram and Facebook pages with a cleaner layout, updated their bios with clear descriptions, and added links to their menu and opening hours.

We created a content plan that focused on three main things: showcasing their drinks and food, promoting offers and events, and showing the friendly vibe of the café.

We began posting three to four times a week, using high-quality photos and short videos of coffee being made, cakes being served, and customers enjoying their drinks.

We also added captions that told a story, asked questions, and encouraged people to tag friends or share their own visits.

Once the content was flowing regularly, we launched Facebook and Instagram ads.

We created ad campaigns that targeted local people who were interested in coffee, cafés, or working remotely. The ads included mouth-watering images of their best drinks, videos of latte art, and offers like “Buy One Get One Free Mondays” or “Free Cake with Any Large Coffee.”

The Results

After just a few months of managing Mug & Hug’s social media and running ads, we started seeing real results. The number of followers on both platforms increased steadily.

More importantly, engagement on posts improved – people were liking, commenting, and sharing much more than before.

The café began getting more mentions and tags from happy customers. Several people said they came in after seeing an ad or a post on Instagram. The special offers promoted through ads helped bring in new customers, many of whom became regular visitors.

Foot traffic increased during both weekdays and weekends. The café also saw a rise in takeaway orders, thanks to posts that showed drinks “on the go.” Customers started paying more attention to seasonal drinks and limited-time offers, which helped boost sales during quieter times.

What Mug & Hug Said

“Before working with the agency, we just posted when we remembered – and it didn’t do much. Now our pages look amazing, and people actually message us or come in saying they saw us online. The ads were a game-changer – we got lots of new customers who didn’t even know we were here!”

— Mug & Hug Owners

Conclusion

Mug & Hug had everything a great coffee shop needs – tasty drinks, friendly staff, and a relaxing atmosphere. But without a strong social media presence, they weren’t getting the attention they deserved. By creating a simple but powerful content strategy and running local ads on Facebook and Instagram, we helped them connect with their community, grow their customer base, and increase their daily sales.

If you’re a small café or shop looking to boost your online presence, we can help you get results like Mug & Hug. Get in touch with us today – let’s brew something special together.