The Ivory Mirror is a modern beauty salon based in the UK, offering high-quality beauty treatments for women and girls.

Their services include hair styling, facials, nails, waxing, makeup, and skincare treatments.

They are known for their relaxing environment, skilled staff, and friendly service.

Although the salon had a loyal base of local clients, they wanted to expand their reach, attract new customers, and become more active online.

That’s when they partnered with our agency to improve their social media presence and start running ads on Instagram and Facebook.

This case study explains how we helped The Ivory Mirror grow their brand and get more bookings through digital marketing.

The Challenge

When The Ivory Mirror approached us, they had a good reputation in their area but were struggling online.

Most of their new clients came through word of mouth, and their social media pages were not performing well.

Here are the key challenges they faced:

  • Low visibility online – Their posts reached very few people.
  • Inconsistent posting – They didn’t have a regular schedule or content strategy.
  • Poor engagement – Posts got few likes, comments, or shares.
  • No advertising – They had never used Instagram or Facebook ads to attract new customers.
  • Few online bookings – Their website and social pages were not driving enough appointments.

They wanted to bring in more young women and girls in their local area and build a brand that looked modern and professional online.

Our Solution

We created a complete social media plan to help The Ivory Mirror reach more people, get more bookings, and showcase their beauty services effectively.

Here’s what we did:

Defined their target audience

  • Women and girls aged 18–40
  • Based in and around their salon location
  • Interested in beauty, self-care, hair, skincare, and local services

Brand makeover for social media

  • Created a consistent visual style with pastel colours, clean layouts, and branded templates
  • Used real photos and videos from the salon to keep content authentic and engaging

Content strategy and scheduling

  • Posted 4–5 times per week with a mix of service highlights, before/after photos, behind-the-scenes clips, tips, and testimonials
  • Used trending hashtags and location tags to reach new people locally

Ad campaigns on Instagram and Facebook

  • Created ad creatives showing happy clients, special offers, and quick videos of beauty treatments
  • Ran ads targeting local women aged 18–40 with an interest in beauty services
  • Promoted offers like “20% Off Your First Visit” or “Book Now for a Free Consultation”

Engagement and community building

  • Replied to every message and comment
  • Shared stories, polls, and appointment reminders
  • Encouraged happy customers to tag the salon in their posts and leave reviews

The Results

After three months of consistent social media marketing and advertising, The Ivory Mirror saw amazing growth in both engagement and bookings:

Social media marketing - Socially Spotted Results

The salon started seeing new faces every week, many saying they found them on Instagram or saw an ad while browsing Facebook.

What The Ivory Mirror Said

“We were great at what we do, but we needed help getting the word out.

Since working with the agency, our pages look professional, we’re fully booked more often, and we’re reaching new customers in our area.

It’s been a total game changer for our salon.”

— The Ivory Mirror Team

Conclusion

The Ivory Mirror had excellent beauty services but needed the right online push to reach more clients.

With the help of a smart content strategy, targeted social media ads, and strong community engagement, we helped them grow their brand and attract more local customers.

If you’re a beauty salon looking to build your online presence and bring in more bookings, we’d love to help – just like we did for The Ivory Mirror.