Social media is no longer a “nice-to-have”—it’s a must for small businesses in the UK. But with algorithms changing, new platforms popping up, and bigger brands dominating the feed, it can be hard to know where to start or how to stand out. The good news? You don’t need a massive budget or a marketing […]
How to Use Instagram Shopping for Brick-and-Mortar Stores
In today’s digital world, the lines between online and offline shopping are blurrier than ever. You might have a beautiful shop on the high street, but your customers are discovering new products, brands, and experiences through their phones—especially on Instagram. If you’re a brick-and-mortar retailer in the UK, Instagram Shopping isn’t just a “nice-to-have”—it’s a […]
Why Every Small Business Should Use Meta Ads
If you’re a small business owner in the UK, you know how tough it can be to stand out in a crowded marketplace. You’re up against big brands with big budgets and a constant stream of digital noise. But what if you could reach your ideal customers, right where they spend their time, without breaking […]
How to Use Social Media to Drive Foot Traffic to Your Shop
In an age where online shopping is just a click away, getting people to actually visit your physical shop can feel like a challenge. But here’s the good news: social media isn’t just about building your brand online—it’s a powerful tool for getting real customers through your door. Whether you run a boutique in Bath, […]
How to Set Up and Optimise Your Google Business Profile
If you want your business to be discovered by local customers, there’s no better place to start than Google. A well-set-up and optimised Google Business Profile (formerly Google My Business) can make your company visible on Google Search and Maps, help you attract more reviews, and drive real-world visits or online sales. At Socially Spotted, […]
Collaborating with Other Local Businesses Online for Mutual Growth
In the UK’s bustling towns and cities, local businesses are the heartbeat of every community. But in an age of online shopping, global brands, and ever-changing digital trends, it can feel tough to stand out and grow—especially on your own. The good news? You don’t have to go it alone. Collaborating with other local businesses […]
How to Use Facebook Groups to Connect with Your Local Community
In today’s digital world, building a strong local community is more important than ever for UK businesses. Whether you’re running a neighbourhood café in Manchester, a boutique in Brighton, or a service business in Birmingham, your success is rooted in the relationships you build with people nearby. But how do you nurture those connections in […]
Planning a Month of Social Media Posts in Under an Hour
Let’s be honest: social media can feel like a never-ending chore, especially when you’re running a busy business. You know you need to post regularly to stay visible and connect with your audience, but who has the time to create fresh content every day? What if we told you that you could plan an entire […]
Social Media Mistakes Local Businesses Should Avoid
Social media has become an essential marketing tool for local businesses across the UK. From bustling cafés in Manchester to independent shops in Brighton, a strong social presence can attract new customers, build loyalty, and boost your bottom line. But with so many platforms, trends, and tactics, it’s easy to make mistakes that can hold […]
How to Encourage Happy Customers to Share Their Experience Online
In today’s digital-first world, word-of-mouth has gone online—and it’s more powerful than ever. Whether you run a local café in Leeds, a boutique in London, or a plumbing service in Manchester, your next customer is almost certainly checking online reviews and testimonials before making a decision. Glowing feedback from happy customers can be the […]