Running a small business in the UK is both exciting and challenging. You have a unique story, a loyal local customer base, and a passion for what you do—but you’re also up against big brands, tight budgets, and a noisy digital world. How can you make your voice heard, attract new customers, and grow your […]
How to Use Social Media Listening to Identify New Lead Opportunities
Social media isn’t just a place to post updates—it’s a goldmine of real-time conversations, opinions, and needs. For UK businesses, social media listening (also known as social listening) is a powerful way to find new leads, spot emerging trends, and get ahead of your competition. Instead of waiting for prospects to come to you, you […]
How to Use Meta Ads to Retarget Abandoned Cart Shopper
If you run an e-commerce business, you know the pain of seeing shoppers add products to their basket—then disappear without buying. In the UK, cart abandonment rates hover around 70%, meaning most potential sales are lost at the last hurdle. But there’s a solution: Meta Ads (Facebook and Instagram) offer powerful retargeting options that can […]
The Best Times to Post on Social Media for Local Businesse
When you run a local business in the UK, timing is everything—especially on social media. You might have the perfect post, a great offer, or a stunning photo, but if you share it when your audience is offline, your hard work could go unnoticed. At Socially Spotted, we know that posting at the right time […]
The Top Free Tools to Make Social Media Easier for Small Businesses
Running a small business in the UK means juggling a lot—serving customers, managing stock, handling finances, and, of course, keeping up with social media. It’s no secret that social channels like Facebook, Instagram, and LinkedIn are essential for growing your brand and connecting with your community. But let’s face it: creating, scheduling, and analysing posts […]
Interactive Tutorials: Social Media Hacks for Small Businesse
Social media is no longer a “nice-to-have”—it’s a must for small businesses in the UK. But with algorithms changing, new platforms popping up, and bigger brands dominating the feed, it can be hard to know where to start or how to stand out. The good news? You don’t need a massive budget or a marketing […]
How to Use Instagram Shopping for Brick-and-Mortar Stores
In today’s digital world, the lines between online and offline shopping are blurrier than ever. You might have a beautiful shop on the high street, but your customers are discovering new products, brands, and experiences through their phones—especially on Instagram. If you’re a brick-and-mortar retailer in the UK, Instagram Shopping isn’t just a “nice-to-have”—it’s a […]
Why Every Small Business Should Use Meta Ads
If you’re a small business owner in the UK, you know how tough it can be to stand out in a crowded marketplace. You’re up against big brands with big budgets and a constant stream of digital noise. But what if you could reach your ideal customers, right where they spend their time, without breaking […]
How to Use Social Media to Drive Foot Traffic to Your Shop
In an age where online shopping is just a click away, getting people to actually visit your physical shop can feel like a challenge. But here’s the good news: social media isn’t just about building your brand online—it’s a powerful tool for getting real customers through your door. Whether you run a boutique in Bath, […]
How to Set Up and Optimise Your Google Business Profile
If you want your business to be discovered by local customers, there’s no better place to start than Google. A well-set-up and optimised Google Business Profile (formerly Google My Business) can make your company visible on Google Search and Maps, help you attract more reviews, and drive real-world visits or online sales. At Socially Spotted, […]










